Liberty, to this point, has played its hand extremely well. They've milked the online education era for quite a nice sum. 2022 isn't so far off that they couldn't maintain their numbers and hit their goal of 3 billion. Money talks, they'll be able to switch gears, pay more for faculty, recruit and retain better faculty and ultimately their rankings will rise. They have a sizable niche to appeal too, but what will really define their athletic tale is whether or not they can harness the protestant viewers and or their 100k online students for viewership. Viewership gives Notre Dame its leverage, same for BYU on a smaller scale. Its no small task, but again, to this point the plan has paid off. Literally.