Hallcity
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RE: ACC Tournament off to Hot Start
(03-11-2017 08:23 PM)omniorange Wrote: (03-11-2017 05:54 PM)Hallcity Wrote: (03-11-2017 04:26 PM)omniorange Wrote: (03-11-2017 04:13 PM)XLance Wrote: (03-11-2017 04:03 PM)omniorange Wrote: http://www.sportsmediawatch.com/2017/03/...iewership/
Duke-Louisville scored 1.2 million viewers in Thursday’s ACC Tournament quarterfinals on ESPN, up 28% from Notre Dame-Duke last year (958K), up 55% from North Carolina-Louisville in 2015 (791K), and the top game of the tournament thus far. Ratings were not immediately available. Figures do not 89,000 who streamed coverage on WatchESPN, the third-largest college basketball audience on the platform.
In the day’s other action, Virginia-Notre Dame had a 0.8 final rating (+100%) and 1.2 million viewers (+102%), Virginia Tech-Florida State had a 0.7 (+27%) and 1.1 million (+36%), and UNC-Miami had 741,000 in the Noon ET window (+14%). All eight games of the tournament have increased double-digits over last year.
Cheers,
Neil
This is the first time in recent memory that the entire tournament has been broadcast exclusively by Raycom. All of the games in Greensboro have been broadcast on WFMY (our local CBS OTA station) as opposed to having games on ESPN.
Interesting, but not sure of its relevancy? Are there a significant number of TV households that have Raycom OTA stations that don't also have ESPN, enough to account for the double percentage increases in games so far?
Personally I credit the conference's performance in last year's NCAA tourney for the increase more than any other factor.
Next it never hurts to have at least three of the four Top 10 programs (UNC, Duke, Louisville, and SU) be operating at a high level whereas last year due to Louisville not being in the tourney and SU being down like this year left only UNC and Duke.
Lastly, I suspect a supporting factor may be the recent success of football and that viewers up and down the East Coast are slowly coming to accept the new branding/identity of the ACC as their college athletics conference. No way to prove that at this point though.
Tc
And it certainly doesn't hurt that the B1G had a so-so mediocre year for them in basketball.
Cheers,
Neil
Relevant because those people watching the ACC Tournament on Raycom aren't counted in the ESPN ratings. However popular the ACC Tournament on ESPN may be, the tournament is actually considerably more popular because many people are watching the games on their local broadcast stations.
Well technically, Nielsen truly only counts about 100K viewers in about 50K TVHHs, and then from those households extrapolates the "number of viewers".
From Nielsen's own site:
"Chosen at random through proven methodology, Nielsen’s U.S. TV families represent a cross-section of representative homes throughout the country. We measure viewing using our national and local people meters, which capture information about what’s being viewed and when, and in the major U.S. markets, specifically who and how many people are watching. We also have TV set meters in many local markets"
Cheers,
Neil
The people meters record the feed being watched. As I've said, the ratings for the ACC on ESPN miss those viewing the ACC Tournament on the ACC network. Nobody is reporting those viewing the syndicated broadcast and that's a lot of people. I don't think any other conference has a syndicated broadcast in addition to ESPN. That makes the ACC unique.
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03-11-2017 08:49 PM |
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