(04-25-2019 10:32 PM)McKinney Wrote:  

(04-25-2019 09:48 PM)esayem Wrote:  Wow, so many generic and soulless logos there. IMO, the “power U” as you call it, was classic. I remember seeing the font on the basketball uniforms back in the day thinking it was cool. That was back when teams really just had the classic block lettering, script, or some sort of western/circus font.

Your rivals there at UConn have an Adobe Illustrator logo now...ugh. I read somewhere that people liked the Cleveland Indians logo because it was hand drawn. All logos used to be that way, now they’re all computerized and sterile. It’s like analog vs. digital, man. :puts joint down:

The 90's Calipari era logo is known as the "Script U". Not 100% sure that's the official name though. And you're right, it's a classic. Beloved by many alums and fans, if only because of the era it represents. Speaking of "soul", rumor is it was designed by Cal himself. I believe this was also the first time UMass used "UMass" in its primary mark. Previous uniforms used an interlocking UM, a block M, or just Massachusetts (sometimes either Mass., Mass. State, or Mass. Aggie depending on the time period and sport).


In 2003 UMass contracted out Phoenix to design this. I don't think this has a name, but I call it the "Staircase" because the ASS is smaller and the M is smaller than the U. I also think this was the first and only time the primary mark featured a mascot. Previous secondary marks featured Metawampe or Sam the Minuteman. But no primary marks to my knowlege.


The current logo first appeared on the football helmets when UMass moved up to FBS in 2012. It is officially called the "Power U". That's what our athletic dept calls it. Why? I have no idea. It was also done by Phoenix Design Works.

Interesting about Coach Cal. IMO, all Phoenix needed to do was add some shading and contour to the Script U logo for an update and they'd be fine. Like I said, it's iconic and unique.

The Power U is pretty boring and has no character. The newer Minuteman was okay, but looked kind of robotic; I prefer the goofy mascot version.

I looked in my '93-94 Blue Ribbon Yearbook, which features a ton of cool old logos, and the UMass logo had a Minuteman dunking a ball over the state of Massachusetts with the hoop over Amherst. Pretty slick.