again college sports are not the pros

the pros have set schedules years in advance with divisions and then intra-divisional play known years in advance

with college sports the media companies have no idea what games are coming outside of conference games until a brief period of time (in terms of media rights and content) when OOC games are schedules

media companies are not going to bid against each other AND with each other for for portions of contracts and for the rights to games when they have no idea how those games will be laid out and what those games (outside of conference play) will be

with pro sports media companies can bid with much more confidence about the level of games they are going to have the rights to because of the parity of pro sports and because it is known well in advance what divisions will be facing each other and what the matchups will be even if you do not know how good those teams will be in that matchup

with college sports you are bidding on a much less known commodity hen you agree to take "second pick" or "third pick" of the weekly games

the way that media companies overcome that is they bid on the conferences they want based on mainly the value they hope for of the conference games and the OOC games are just tossed into the mix and if there is a second tier partner they still have a general idea of what type of content they will be picking from

trying to have 66 teams that are very dissimilar and schedules that have 25% to 33% of them unknown in terms of matchups and quality of both opponents in upcoming years is not going to have people tossing huge money on that large quantity of unknown

if anyone wants to too their lot in together and take advantage of "all that content and media power" I suggest the G5 conferences give it a try and when it fails they can just be that much further behind