It also reawakens the A&M vs TCU football rivalry which has been dormant for a long time (though a nasty baseball rivalry in recent years) which always had a fun North vs South, Houston vs Dallas quality

Fun fact: Texas A&M’s “Gig ‘Em Aggies!” The SWC’s first hand sign and warcry that was copied by all the other schools (Hook ‘Em, Wreck ‘Em Sick ‘Em etc) was inspired by a game against TCU when a Yell Leader shouted “What are we gonna do to them Frogs?! GIG EM!” (A gig being a barbed spear used to hunt frogs)