(11-01-2010 10:45 AM)Villecard Wrote:  If the BEN is going to be created, it has to offer other/new major markets for viewership. We know and the BE knows that it won't own any of them, but there will be value in creating the BEN if it will offer new markets.

(11-01-2010 10:06 AM)buckaineer Wrote:  "By adding TCU and Houston, the Big East would gain TV viewership in two significant markets (Dallas/Fort Worth and Houston) and give football programs a recruiting toehold in talent-rich Texas."

Read more: http://www.nypost.com/p/sports/college/f...z142mPAFEp

This quote from the article is dead on to what the conference is looking at. Notice they state "the BE would GAIN TV viewership in two significant markets", Not that the BE would OWN those markets. They don't have to.

and any expansion candidates must offer new markets to the league by the commish's own words. Why-because tv markets are the key to increasing BE revenues which is the first or second most important part of expansion.