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NCAA Alcohol Policy
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LR Alum Offline
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Post: #5
RE: NCAA Alcohol Policy
(11-01-2009 05:38 PM)PTJR Wrote:  
(11-01-2009 10:28 AM)RBL Wrote:  I have seen questions in the past about why one school sells alcohol at their games and one does not. It's up to the school. Here is what the NCAA says:

Alcohol Advertising
The NCAA is concerned about alcohol abuse linked to athletics events. As a result, the Association strictly limits alcohol advertising during championship events and works to educate student-athletes and fans about the abuses of alcohol.

As with all NCAA policy, this is one determined not by the NCAA national office staff but by leadership from the membership. The NCAA provides its members with resources to assist in educating student-athletes and creating and maintaining an environment that promotes healthy choices about alcohol.

Championship Policy -

•The NCAA has for years banned sales and venue advertising of all alcohol at its 88 championships. Host sites are required to cover up any ads for alcoholic drinks.
•The NCAA does not control the regular season in any sport, nor does it run the postseason for the Division I Football Bowl Subdivision. Individual schools and conferences oversee the regular season, including game operations, broadcasting and advertising. The postseason for Division I Football Bowl Subdivision is controlled by the Bowl Championship Series and individual bowl committees.
Advertising Policy -

•The NCAA limits alcohol advertising during telecasts of its championships to no more than 60 seconds per hour during a broadcast, and it prohibits ads for all beverages where the alcoholic content exceeds six percent. Many of the alcohol ads contain language stressing the legal and responsible use of alcohol.
•Pregame and postgame telecasts are not under NCAA control and not subject to NCAA policy.
•In August 2008, the NCAA Executive Committee affirmed the Association's alcohol policy, including for advertising, describing it as very conservative and appropriate. Moreover, there have not been any proposals from the NCAA membership to change the Association's alcohol advertising policy.

For years Frank Broyles wanted everybody in this State to think that it was illegal for beer to be sold at college games. This myth was promulgated by Broyles when the Trojans began playing downtown at the Convention Center and he obviously didn't like the fact that alcohol was served, probably for several reasons:

1) Fayetteville couldn't do it by their conference rules- and still can't, 2) as a bible thumper Broyles probably didn't like it, and 3) and this one probably pissed him off the most, UALR games at the convention center downtown became pretty much of an instant hit with downtown businessmen who could leave their office, walk over to the convention center, have an after work beer or cocktail, and catch a Trojan game.

Eventually, even Barton Coliseum saw through Broyles' bluff and found out that it was completely legal. However, Little Rock is likely to be the only school in the state that will be able to do it other than possibly UAPB. The Chickenhawgs can't because it is against SEC rules, and ASU and UCA can't they are located in a dry counties.

I always thought us being able to sell alcohol at games is an advantage we should use to get new fans. Obviously being an university event we can't come out and advertise you can enjoy an evening out with the fellas watching D1 ball while drinking a cold one, but there are ways to get that point across.
(This post was last modified: 11-01-2009 07:05 PM by LR Alum.)
11-01-2009 07:05 PM
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Messages In This Thread
NCAA Alcohol Policy - RBL - 11-01-2009, 10:28 AM
RE: NCAA Alcohol Policy - PTJR - 11-01-2009, 05:38 PM
RE: NCAA Alcohol Policy - LR Alum - 11-01-2009 07:05 PM
RE: NCAA Alcohol Policy - Robert C - 11-05-2009, 12:50 PM
RE: NCAA Alcohol Policy - Scotto - 11-01-2009, 06:03 PM
RE: NCAA Alcohol Policy - PTJR - 11-01-2009, 06:25 PM
RE: NCAA Alcohol Policy - eh9198 - 11-05-2009, 06:57 PM



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