Joined: Jul 2009
I Root For: West Virginia
Here is a way to get folks out for football.
Western Kentucky goes door-to-door -- again
July 23, 2009 11:00 AM
Posted by ESPN.com's Graham Watson
For the third consecutive year, member of the Western Kentucky football team will go door-to-door selling football tickets.
This has got to be one of my favorite promotions.
The players will visit eight Bowling Green, Ky., neighborhoods on July 28 and 30. For just $30, fan will be able to see all six of the Hilltoppers home games.
Last season, Western Kentucky players sold 300 season tickets door-to-door., and the Hilltoppers enjoyed the second-highest average attendance figures in school history. Student attendance has increased more than 80 percent from 2006 to 2008.
"This initiative has had a positive impact for our program in many ways," coach David Elson said. "It is always good when our players and coaches can interact within the community, and we are fortunate to have a very supportive and loyal fan base. We have had a lot of success selling season tickets doing this, and it gives our players a better understanding of the business aspect of sales and marketing. And, any contest among teammates is sure to result in some good natured competition and will help our overall camaraderie."
I must say that this year's promotion is slightly more intriguing than last year simply because Western Kentucky is an FBS school attached to the Sun Belt Conference. I could see doing this to drum up support as a provisional, but as a full-fledged member of a conference that able to participate in a bowl game is pretty interesting.
This year, the group of players and coaches that sell the most tickets will be treated to a cookout at coach David Elson's house and will be excused from early morning breakfast checks for a week.
|07-23-2009 11:12 AM