The ratings are out, and WXSM is in the first quarter trend down again.

Only the overall ratings are made public, which means the demographics aren't. So, for instance, WTFM is the No. 2 overall station in town but may in fact be able to make more money than that would indicate since they are targeted to women.

WXSM is obviously targeted to men, or are they?

That promotion they have where they ask "the first woman to call in gets a gift certificate- how does that help attract male advertisers?

Geez, go back to the old days and hire Virginia Alverson if you have to do that.

They are down big time. Religious stations are beating WXSM. They at least know how to target their audience.

The thought here is that the station fails because the media around here fails. We've shown how popular ETSU discussion is on this board because there are so many stories about it.

It's also far, far more interesting than UT recruiting or UT basketball, especially the women, since men don't have the same interest in women's hoops.