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Admittedly, I'm a product of, and a proponent of public university education. I certainly understand and respect the role of prestige private universities but fail to understand why students often choose to pay exorbitant tuition at obscure, small colleges and universities with little reputation.

Major private ones have substantial endowed funds with many earmarked to offset that high tuition for those who are strong academically or have true financial need.

I suspect if this progression continues, even larger enrollment privates, with smaller endowments (such as XU), will get squeezed as tuition rises and scholarships funds used to "buy down" those higher tuitions fall short in filling the gap.