A big part of the problem Tulsa is having with programs on a downward trend and ticket sales drop starts with the AD position. It all starts there. Policy's are started and enforced there. It affects everything in the sports program, everything. People tell me Tulsa isn't a great sports town for ticket sales. Their right its not great. But that isn't the problem with Tulsa's tickets sales trending downward with no up tick in sight and it doens't seem to matter how good the sports product is.
Tulsa's current ticket sales woes didn't start until the current ticket policy's, prices, and fees structure was put in place. Tulsa used to have sellouts at the Reynold's Center. But that was before the current pricing, and fees structure was put in place. To make TU's current ticket pricing and fees work you must be having sellouts with a waiting list. Tulsa has neither of those. TU is a complete non-compete when it comes to competing with the local entertainment ticket venues.
Tulsa being non-competitive with its ticket sales policy's also affects how the sports programs recruit. Tulsa sports programs haven't played before full houses of fans since the current ticket policy's were put in place. It puts all of the sports programs at a disadvantage when it comes to recruiting because recruits want to play before full houses of fans. The coaches can't come out and say this because it would put them on the bad side of the AD. So it comes back to the AD.