Real money

http://www.goduke.com/ViewArticle.dbml?A...EM_ID=4200

Duke Athletics’ “Building Champions” fundraising effort was part of Duke Forward, which also benefitted all 10 of Duke’s graduate and undergraduate schools, Duke Libraries, Duke Health and a range of university-wide initiatives and programs. It began on July 1, 2010 with an original goal of $3.25 billion, and ended on June 30, 2017.

Originally featuring a goal of $250 million, Building Champions soared past the mark by $90 million thanks to the generous support of many alumni, parents and friends. The ambitious financial goal was initially separated into three categories – facility upgrades, scholarship / program endowment and operational support – and benefitted all 27 varsity sports, funding several priorities outlined in “Unrivaled Ambition, A Strategic Plan for Duke Athletics,” the department’s first strategic plan drafted in 2008


They're not worried about a few million dollars in TV money.