The only thing that strikes me as odd about ODU's numbers is this.

If ODU is selling more tickets or similar amount of tickets at higher prices and also receiving more from fundraising it would be rational to expect that ODU would also be selling more stuff thus the licensing revenue would be higher than everyone else's in the league, but it is not. This appears to be a significant anomaly. Consider Hawaii with similar ticket sales and contribution revenues but licensing more than double ODU's. The whole range between 60 to 70 bears this out.

In fact, ODU's licensing revenue is similar to C-USA schools with much lower revenues in the other two categories. This includes numbers similar to MT and we are terrible at merchandise pushing and licensing agreements. So, for me (and I'm not bashing ODU in anyway) something doesn't add up there. Just my 2 cents.