(06-27-2017 03:44 PM)tcufrog86 Wrote:  

(06-27-2017 01:21 PM)YNot Wrote:  The 10pm ET ratings on ESPN are often better than the 12pm ET ratings....heck, it's even beat out ABC and FOX broadcasts.

And, it's not uncommon for the 10pm ET PAC game to beat out the 7pm ET PAC game (both on ESPN!).

A third of the country still lives in the Western US.

I'd believe that 10pm EST are often better than the noon EST ratings. At 10pm there isn't much else going on and there is relatively little other competition on TV for sports viewing.

At noon there are a lot more games on the slate plus things like kids sports, weddings, funerals, yard work, actual work, and other things adults have to deal with.

As a season ticket holder for an east coast team, half of the time the only games I can watch on tv are the late games since I'm driving to Greenville or tailgating during the noon games.