The ability to freely spend does not equate making the decisions needed to win big.

Since 1991 they won the Big South regular season basketball title one time and the conference tournament 3 times each about 9 years apart. Over the same time frame Coastal Carolina won the regular season four times and conference tournament five times.

In 15 years of Big South football they won or shared the conference eight times which is good but six of those titles were shared and most of them lost the tiebreakers. Coastal Carolina took six titles in one less year of Big South football. Liberty made the FCS playoffs one time going 0-1 compared to Coastal's six appearances and 4-6 playoff record.

Baseball Liberty made the NCAA tournament five times to Coastal's 14 appearances over the same time period.

Being able out-spend doesn't matter if you don't spend it as effectively.