This has popped up before so it's worth discussing, I think...

This site came across my FB feed:
https://rockemapparel.com/pages/college

OK, so it's for stupid socks. But predictably, UC isn't one of the options. I used to think that was because UC got over-looked. But over the years I have discovered that it's really UC and their own licensing that prevents UC products like this from being available. We saw this when the "Brian Kelly" t-shirts and towels were being printed up and the University threatened legal action against the unlicensed use of the "C-Paw." And I get that...to a degree at least. The University HAS to protect their brand and trademark.

But what chafes me, as a fan, is that the University ALWAYS seems to cut itself off at the knees. I might actually buy some of this stuff...and thereby increase exposure to the UC Brand...if it were available. And, like I said, it's NOT this one...or even an isolated...occurrence. More often than not, when I see products like this, UC isn't available. tOSU is almost always available. Often UK is (not the socks though). But hardly ever is UC.

It'd be nice if we, as fans, could actually enjoy being fans!