I'm not a fan of the NFL office, but IMO they handled LA about as well as they could.

You can't sprinkle magic fairy dust on the ground and watch a billion-dollar stadium sprout, and no local government in LA was going to build one, either. There was only one way to get a palace glitzy enough for NFL egos built in LA: Find an off-the-charts wealthy owner to build one for his team. Kroenke was the only answer for LA because he's the only NFL owner who both fits that description and wanted to relocate. League politics are the reason he had to make room for a second team there, and that's really the only thing they got wrong, but there's no way around that because the NFL is a club of 32 rich owners that take care of themselves.

The way to make the TV ratings better is to fix archaic local-market rules and let CBS and Fox each show Sunday doubleheaders in every TV market. Most NFL markets would get 3 Sunday afternoon games in addition to their local team's game (if it's on Sunday), LA and NY would get 2 games plus local games when both local teams are playing on Sunday. And every non-NFL market, plus every NFL market whose team isn't playing that Sunday, gets 4 good games every Sunday afternoon.