I can't help but think of how Uncle Ron would use this type of opportunity.

Hey "Jon Boy" you see this cold bucket of water, well I'm about to pour it on top of your head, but before I do, I need you to write a check made out to ALS. With a $1K check I will only have the one bucket poured on you. With $5K we'll ask the cheerleaders to have the honor of pouring ice cold water on you. Now, with a $10K check made out to ALS, I'll bring the Dukettes into this deal to not only dump the ice water but to dry you off as well.

Now, write that $20k check we'll get this show on the road.

Jon Boy responds:

Yes Sir, here is the $25K check you were needing. Can we do this again next year? This sure seems like a good way to raise some fast cash...