CliftonAve
Heisman
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Adidas gives Louisville a fat new deal
I know our deal is coming up soon? Any chance we get anything close to what they are paying UofL?
(04-17-2014 09:00 AM)Maize Wrote: ESPN Brett McMurphy
Louisville signs 5-year, $40M deal w/@adidas, sources told @espn. Ranks among top 5 college apparel deals
https://mobile.twitter.com/McMurphyESPN
Louisville has signed a five-year, $40 million shoe and apparel deal to remain with adidas, sources told ESPN.com on Thursday.
The deal, through the 2018-19 school year, ranks among the nation's top five shoe and apparel deals for all college programs. Louisville has been affiliated with adidas for the past 16 years.
Louisville, which has been with adidas for 16 years, has signed the shoe and apparel company to a new five-year deal worth $40 million.
In January, Notre Dame and Under Armour announced a 10-year deal worth $90 million, the nation's most valuable, sources told ESPN.com.
Louisville's $8 million per year deal is slightly below Notre Dame's, but similar to that which adidas signed with Michigan (10 years, $82 million).
Louisville's brand has increased dramatically with the Cardinals' recent on-field success. In the 2012-13 school year, Louisville became the first school to win a BCS bowl game (Sugar), have both its men's and women's basketball teams in the Final Four (the men were NCAA champions) and have its baseball team reach the College World Series in the same season.
On July 1, Louisville will move to the Atlantic Coast Conference.
http://espn.go.com/mens-college-basketba...eal-adidas
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04-17-2014 09:22 AM |
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