insideualr
Lord of the Trojans
Posts: 8,566
Joined: Jan 2007
Reputation: 33
I Root For: UALR
Location: The Rock
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RE: Little Rock Bred feels that we'll try and sign
(11-24-2010 10:11 AM)mjs Wrote: (11-24-2010 07:39 AM)insideualr Wrote: Do we really need that paper?
To grow this program you take this board and bth as a combo and make sure that the fans showing up to the games know about one or the other. They will find bth from the board or the board from bth. People like feeling like they are part of something and UALR hooked me that way.
We had the board and the tip in club at altel. Now, Chris needs to provide a space for the tip in club to pre-game and promote the board and bth and you got a community that could grow (yes that is a big run on sentence). If anyone wants to write Chris and give advise on increasing interest, there is the formula.
Billboards and the local paper are a part but you can't count on it.
I don't see how that grows the program. You are preaching to the choir. You are providing information and resources to fans of the program, which is great, but you're not reaching possible new fans. I really think the newspaper and television are still the best ways to do that.
We grow the SCCA events from 40 drivers to 100 drivers locally by grass roots. Blytheville, AR gets three events a year that produce $350K to the local economy. I know how to make that kind of stuff happen.
Promote from inwith your on customer base 1st. All they have to do is get 25% of the people that come to games to bring one person.
Get them hooked by feeling like they are a part of something. Like we had at Alltel with the happy hour before the games (which makes UALR some extra money)
Add to the community feeling with the bth and message board, which are not in their direct control.
Get some coverage in the paper and on at least one of the local news programs. UCA has a whole show for their football.
The crown jewel would be to get the games on tv or tape delayed.
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11-24-2010 10:30 AM |
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