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UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - Printable Version

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UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - Maize - 05-24-2016 10:07 AM

From the article:

Under Armour and UCLA will announce a 15-year schoolwide shoe and apparel deal worth $280 million on Tuesday, sources told ESPN.com.

At those numbers, the deal would be the largest in college football history. In January, Ohio State said its 15-year deal with Nike was worth $252 million. Texas signed a 15-year deal with Nike worth $250 million in October, and Michigan signed an 11-year deal, with a four-year option, that could be worth up to $173.8 million.

Of all those schools, UCLA has gone the longest having not won a title in either college football or men's basketball, last winning the men's basketball tournament in 1995. UCLA has, however, won more championships than any other school, thanks in part to its excellence in softball, volleyball and water polo.


http://espn.go.com/college-football/story/_/id/15697609/ucla-bruins-announce-15-year-280-million-deal-armour


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - MplsBison - 05-25-2016 09:29 AM

Jeez. And people are getting worked up that the Big Ten conference distribution might be $20M/year higher than the PAC 12 distribution.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - Hokie4Skins - 05-25-2016 09:42 AM

UCLA QB Josh Rosen: "We're still amateurs though...gotta love non-profits #NCAA"


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - MplsBison - 05-25-2016 10:09 AM

That dumb ass. Guaranteed that Twitter post will be deleted shortly, after his coach or the AD chews his ass.


If I were a coach, I would make it a provision of the scholarship contract that the player must delete his Twitter, Facebook, etc. accounts while he is an active participant on the team.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - Hokie4Skins - 05-25-2016 10:17 AM

He has deleted it. Point made though. Good for him in speaking truth to power.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - MplsBison - 05-25-2016 11:04 AM

Why does Rosen think he deserves to be paid to be a quarterback a of a football team?? He's not good enough for that. Dumb freshman.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - TerryD - 05-25-2016 11:47 AM

The point is that tens of millions of dollars are rolling into supposedly non-profit entities and the "workers" who make the product get very little in comparison to the schools raking in the cash.

No (unpaid for now) players=no product on the field to sell for all that cash.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - MplsBison - 05-25-2016 12:26 PM

Then he's free to walk away! Another would gladly have the opportunity and benefits he has been given.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - Hokie4Skins - 05-25-2016 12:31 PM

The value that the student-athlete (I hate that term) in revenue generating sports provides to the universities is so out of balance with their "payment" that it's embarrassing.

As a nation, we should be embarrassed by everything about college sports. From our passion for it to its structure to its hypocrisy. It's ridiculous.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - GhentFan - 05-25-2016 12:36 PM

Will they axe student fees for athletics now?


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - 10thMountain - 05-25-2016 12:45 PM

50-200K in free tuition/fees/books/housing/food/tutors etc used to be considered "payment" and it is for most student athletes who know they will not be playing professionally after collegee and so their degree means something and are grateful for it.

But when the only reason you are on campus is to play FB or MBB with hopes of getting to the NBA or NFL and no real interest in a degree (even knowing that your odds of playing professionally are still slim) then yeah, I can see not being grateful for what is being offered to you.

Which frankly is why there is only one real solution to all this:

make the NFL create it's own farm system that allows direct from high school players and get rid of athletic scholarships.

Yes the quality of play will go down immensely but it will be real students playing real sports.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - TerryD - 05-25-2016 01:55 PM

(05-25-2016 12:45 PM)10thMountain Wrote:  50-200K in free tuition/fees/books/housing/food/tutors etc used to be considered "payment" and it is for most student athletes who know they will not be playing professionally after collegee and so their degree means something and are grateful for it.

But when the only reason you are on campus is to play FB or MBB with hopes of getting to the NBA or NFL and no real interest in a degree (even knowing that your odds of playing professionally are still slim) then yeah, I can see not being grateful for what is being offered to you.

Which frankly is why there is only one real solution to all this:

make the NFL create it's own farm system that allows direct from high school players and get rid of athletic scholarships.

Yes the quality of play will go down immensely but it will be real students playing real sports.

Agreed.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - MplsBison - 05-25-2016 01:58 PM

But the NFL isn't going to do that. College is the farm system.

Hokie,

*shrug* Doesn't embarrass me. Seems to be working out well for all involved.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - TerryD - 05-25-2016 02:01 PM

(05-25-2016 12:26 PM)MplsBison Wrote:  Then he's free to walk away! Another would gladly have the opportunity and benefits he has been given.

See, this is the problem.

People have no problem with business or corporate entities making tens/hundreds of millions or billions of dollars without limit, but every time a worker, employee or (sic) "student-athlete" makes any noise about his/her income being raised, this is the type of response.

The corporate entity is cheered for maximizing its income to the zillionth power but the employee is somehow castigated for same.

Companies will tout their millions or billions in quarterly profit, then want their employees to make "concessions" when contract time arrives.

We used to call those who "would gladly have the opportunity" as being "scabs".

Without the workers and the players, no "product" is made or created. Their "labor capital" (and their increased purchasing power if they earn more) is one very important component makes the economy run.

No wonder that middle class wages have stagnated since 1980.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - MplsBison - 05-25-2016 02:05 PM

Actually, I'm with you on minimum wages, not against unions, etc.

None of that applies, because student-athletes aren't employees. That's the black and white, line in the sand.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - TerryD - 05-25-2016 02:07 PM

(05-25-2016 02:05 PM)MplsBison Wrote:  Actually, I'm with you on minimum wages, not against unions, etc.

None of that applies, because student-athletes aren't employees. That's the black and white, line in the sand.

They should be, that is the point. Their play makes the schools all that money, which is not fairly shared with the players.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - MplsBison - 05-25-2016 02:11 PM

Because they play a game is not a valid reason for artificially deeming them an employee.

If a good argument can be made for making students "employees" of the school, even though they aren't doing work for the school, then by all means.



If you want to get paid as an athlete, then go play professional athletics. No one is stopping you. For example, if all the top high school players refused to play college football and demanded a professional development league from the NFL ... I'm sure the NFL would have to cave to their demands.

But they choose to enroll in college.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - Hokie4Skins - 05-25-2016 02:13 PM

Let's pretend that scholarships and room and board and whatever is payment. That means that the star QB at Alabama makes....oh....$50,000 a year.

Nick Saban makes $6.9 million.

In college, the star coach makes 138 times more than the star player....if we recognize the fiction that a player is paid.

Tom Brady makes $7 million. Under a similar ration, Bill Belichick would make $966 million.

We agree that is nuts, right?


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - Soobahk40050 - 05-25-2016 02:13 PM

I understand the frustration of students who have no recourse, but employees can normally take their labor to other companies if one company is not paying them what they believe they are worth.

I guess I am a true capitalist in the sense that it seems reasonable to me that the best companies can hire the best employees at the best wages.

A company that makes millions and billions and doesn't pay its employees fairly will soon have worse and worse quality employees and thus lose their millions and billions.

In the college athletic world, students at the very least are well underpaid (the QB for instance is worth alot in terms of marketing, etc), but they are getting that scholarship (earlier post $50K-200K).

If the transfer rules were different, then a student athlete making $50k in scholarship funds could transfer to a much more attractive school with a degree that cost more (and in theory is worth more). So a student could transfer from a school with a degree program costing $50k to a degree program costing $200k and quadruple their worth/income/value.


RE: UCLA signs record breaking apparel deal...15 Years for $280 Million from UA - TodgeRodge - 05-25-2016 03:03 PM

once again we see that a large % of people that claim to be college sports fans are just not intelligent enough to know the difference between profits and revenues

all of these dolts wanting players to "get some of that big money" would surely be happy if the players got a % of the profits right and also had to pay for all of their tuition, housing, meals, books ect. right

cool that means about 10 D1-A programs in the USA will be able to pay their athletes enough to cover about half their tuition and the other 114 programs can pay their players nothing and start collecting tuition and fees and housing/meals from them as well and they can buy their own books

isn't "sticking it to the man!" wonderful!!!!!!

now some buffoon will come along and talk about all the "unneeded" expenses that could be cut so their is more profits.....ok yea so there goes the indoor practice field, the athletes lounge, the academic assistance (so now these illiterates have to write their own papers and do their own homework), the fancy locker room, fancy hotels, traveling by plane, fancy training facilities, trainers to put their balls on the face of, people to make sure they wake up to go to class, they now get dorm food like everyone else and they are paying for that, we can get rid of big recruiting budgets, lower coaches pay, get lower cost uniforms and equipment instead of the best of the best, no more $10,000 in "training gear" per student that they wear daily like regular cloths

we really should get to this model it will be GREAT!......especially if it weeds out 95% of the brain dead morons that do not know the difference between revenues and profits from ever playing college sports

or better yet we could start to put real participation qualifications in place coming out of high school where students have to have decent grades to actually PLAY THE SPORT (like at least a 2.5 GPA and an 850 SAT which is about what a ROCK could have coming out of high school) and if they do not the schools can still recruit them, but they will have to sit their freshman year and make 27 hours in COURSES THAT COUNT TOWARDS A DEGREE CORE with a 2.5 GPA and they will have to at least pass 100% of those classes......if they do not the school CANNOT CUT THEM and it repeats for the next season and on and on until they get that 2.5 GPA with 27 credit hours towards a degree per year and or their 5 years to play 4 expires and they can be cut

they still have 5 years to play 4 and the freshman year if they cannot participate because of grades is their redshirt

if they fail out at any time the university does not get that scholarship back until the end of the 5 years they would have been there and same with athletes that were participating

if a player leaves to go pro and they have not made enough progress towards a degree or the are booted for some other issue like crime or jail the university does not get their scholarship back until the end of the 5 years they could have been there

cut D1-A scholarships to 72

so if a player #1 comes in with a 1.9995 HS GPA and a 720 on the SAT they cannot play for their freshman year until they have 27 hours with a 2.5 GPA in courses that 100% count towards a degree.....if they need remedial math or English those do not count they better take summer school before their first fall and between their freshman and sophomore year then

if that player makes a 2.25 GPA in those 27 hours well they do not get to play their sophomore year and they now have 3 years to play 3 after their sophomore year......if they never make a 2.5 GPA in 27 hours per year towards a degree they never play for all 5 years....if they leave on their own the school does not get that scholarship back until the end of the 5 years

if player #2 comes in and is eligible to play and their freshman year they get locked up and booted from the team the university does not get that scholarship back for the rest of the 5 years he would have been there

player #3 comes in and plays 2 years and passes 24 hours in those 2 years with half being remedial courses and goes pro the university does not get that scholarship back for the rest of the 5 years he would have been there

also if a player has not taken a redshirt and they are booted from the team for a season that season becomes their redshirt AND they lose a season to play as well so it goes from 5 years to play 4 with a redshirt to 4 years to play 4 and a redshirt is one of those 4

so if player #4 comes in and plays their freshman year and then gets booted because they failed 32 drug test in a row and they have not redshirted well the year they are booted is their redshirt and when they come back they have 2 years left to play and if at the end of that 4 year period if they have made the required academic progress towards a degree then the university MUST keep them as a student athlete for the 5th year, but THEY ARE NOT ELIGIBLE TO PLAY.....if they leave on their own at that point even with progress towards a degree the university does not get the scholarship back for that last year because of the discipline issue involved

max of 20 scholarship athletes for football recruited per year......no more gray shirts period

so the "university" above (if all their other players panned out) would be rolling into season #5 with 68 players on their roster including any redshirts and if they had 18 players graduate even with the 4 scholarships they get back they could only recruit 20 players including redshirts and if any of those players were academically ineligible they would have a max of 66 players eligible minus any that were not academically eligible so if they took two of those they would have 64 players eligible