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Fundraising Question - CliftonAve - 11-03-2014 02:43 PM
I was in Louisville yesterday for a family function. I stopped at Thorton's in Louisville to fill up the tank before I ventured back and noted it asked if I wanted to give .50 to help fund a new facility for the University of Louisville. Is there some type of law in Ohio preventing us from doing something like this? If not, why aren't we doing it? Seems to me that is an easy way to get some money on the books.
RE: Fundraising Question - QSECOFR - 11-03-2014 02:53 PM
It is far easier to do that in Louisville than it is in Cincinnati. Louisville, except for a couple of D2 schools, is a one-team town. Cincinnati has UC, X, Reds, Bengals, plus support for TOSU, ND, UK, etc.
You would have to find a corporate sponsor willing to possibly make all non-UC fans angry by supporting one team and not the others. Good luck finding that sponsor.
RE: Fundraising Question - CliftonAve - 11-03-2014 03:50 PM
(11-03-2014 02:53 PM)QSECOFR Wrote: It is far easier to do that in Louisville than it is in Cincinnati. Louisville, except for a couple of D2 schools, is a one-team town. Cincinnati has UC, X, Reds, Bengals, plus support for TOSU, ND, UK, etc.
You would have to find a corporate sponsor willing to possibly make all non-UC fans angry by supporting one team and not the others. Good luck finding that sponsor.
Although UofL is the #1 team in town, there is a healthy chunk of UK supporters there. If I would venture a guess I would venture 1/3 of the city supports the Big Blue Nation and the number grows the further you get out into the outlying counties.
That being said, I am well aware of UC's slice of the pie in this town. I would imagine there is a lot of cross-over-- people who support the Bengals, Reds and UC athletics.
As far as the OSU, ND, XU, UK, etc. people go they don't have to give. They can drive up to Columbus or over to Southbend and give $$.
RE: Fundraising Question - Jchuges7 - 11-03-2014 04:10 PM
(11-03-2014 02:53 PM)QSECOFR Wrote: It is far easier to do that in Louisville than it is in Cincinnati. Louisville, except for a couple of D2 schools, is a one-team town. Cincinnati has UC, X, Reds, Bengals, plus support for TOSU, ND, UK, etc.
You would have to find a corporate sponsor willing to possibly make all non-UC fans angry by supporting one team and not the others. Good luck finding that sponsor.
Sadly this is the biggest problem UC has. The impact of a company going out of their way to help UC so greatly doesn't outweigh the possible backlash of fans of those other schools. I know the response will be "they should just suck it up and do it anyway" or something along those lines. However, at the end of the day Thornton's wouldn't be doing this unless they thought it would buy them a lot of good will and increased business from the Louisville fans down the road. Like I've said before, the problem with UC's fan base is not the people on this board, it's everyone who is so flaky and super casual and runs away at the first sign of trouble with the programs.
I realize that UC will never have the passionate fan base the way the biggest schools with the craziest fans has, and that's OK, but we need to be strong enough where many businesses realize it's a great idea to partner with UC, use UC's brand to increase sales and work together to bring more money to the table for everyone. I think UC can get there but it is going to take time and stability, but most of all every UC fan out there buying in and making the UC brand even bigger and better than it already is.
RE: Fundraising Question - QSECOFR - 11-03-2014 04:13 PM
(11-03-2014 03:50 PM)CliftonAve Wrote:(11-03-2014 02:53 PM)QSECOFR Wrote: It is far easier to do that in Louisville than it is in Cincinnati. Louisville, except for a couple of D2 schools, is a one-team town. Cincinnati has UC, X, Reds, Bengals, plus support for TOSU, ND, UK, etc.
You would have to find a corporate sponsor willing to possibly make all non-UC fans angry by supporting one team and not the others. Good luck finding that sponsor.
Although UofL is the #1 team in town, there is a healthy chunk of UK supporters there. If I would venture a guess I would venture 1/3 of the city supports the Big Blue Nation and the number grows the further you get out into the outlying counties.
That being said, I am well aware of UC's slice of the pie in this town. I would imagine there is a lot of cross-over-- people who support the Bengals, Reds and UC athletics.
As far as the OSU, ND, XU, UK, etc. people go they don't have to give. They can drive up to Columbus or over to Southbend and give $$.
Without going into details, my company was a sponsor of both UC and X in the same year. You wouldn't believe the grief we caught from both fan bases because we weren't "exclusive" with their school.
The goodwill we gained was not worth the complaints.
RE: Fundraising Question - OneUChoopsfan - 11-03-2014 04:52 PM
(11-03-2014 04:13 PM)QSECOFR Wrote:(11-03-2014 03:50 PM)CliftonAve Wrote:(11-03-2014 02:53 PM)QSECOFR Wrote: It is far easier to do that in Louisville than it is in Cincinnati. Louisville, except for a couple of D2 schools, is a one-team town. Cincinnati has UC, X, Reds, Bengals, plus support for TOSU, ND, UK, etc.
You would have to find a corporate sponsor willing to possibly make all non-UC fans angry by supporting one team and not the others. Good luck finding that sponsor.
Although UofL is the #1 team in town, there is a healthy chunk of UK supporters there. If I would venture a guess I would venture 1/3 of the city supports the Big Blue Nation and the number grows the further you get out into the outlying counties.
That being said, I am well aware of UC's slice of the pie in this town. I would imagine there is a lot of cross-over-- people who support the Bengals, Reds and UC athletics.
As far as the OSU, ND, XU, UK, etc. people go they don't have to give. They can drive up to Columbus or over to Southbend and give $$.
Without going into details, my company was a sponsor of both UC and X in the same year. You wouldn't believe the grief we caught from both fan bases because we weren't "exclusive" with their school.
The goodwill we gained was not worth the complaints.
Your company was a sponsor of xu?
You've lost all my goodwill too.
But it can be bought back with a Miller Light and an order of onion rings.
RE: Fundraising Question - gerhard911 - 11-03-2014 05:06 PM
(11-03-2014 04:52 PM)OneUChoopsfan Wrote: But it can be bought back with a Miller Light and an order of onion rings.
Miller Lite isn't fit to batter those onion rings, let alone drink.
RE: Fundraising Question - nachoman91 - 11-04-2014 10:15 AM
UC has a higher percentage of Fortune 500 companies within a 30 mile radius of its campus than any other FBS university in the nation. That's who they need to be going after.
RE: Fundraising Question - bearcatmill - 11-04-2014 10:31 AM
My example sort of goes along with this topic.
I went into Rally House in Hyde Park (Rookwood Commons). I asked why they moved the Eggs' Merchandise from the back corner towards the front of the store. Apparently, an employee of their school came over complaining that Eggs was not prominently displayed in the same manner as UC. The store did move some of their merchandise closer to the front. However, the store commented that UC merchandise is it's biggest seller. I asked if this was just the Calhoun location. The clerk indicated UC is the biggest seller at all area locations, including their Crestview Hills, KY store.
I think there is an untapped group of people to go after here in the tri-state. An established company needs to take the risk and partner with UC. I believe it will pay off in the end.
RE: Fundraising Question - OneUChoopsfan - 11-04-2014 01:35 PM
(11-03-2014 05:06 PM)gerhard911 Wrote:(11-03-2014 04:52 PM)OneUChoopsfan Wrote: But it can be bought back with a Miller Light and an order of onion rings.
Miller Lite isn't fit to batter those onion rings, let alone drink.
Seriously? Miller Lite tastes great. Clean, crisp & less filling. All other beers pale in comparison. Even IC Light, and that's saying something.
Back to topic, I believe Thornton's is a sponsor of UL football & basketball.
This off the Thornton's site, so I assume the $.50 donation goes towards the $3mil matching gift from Thornton's.
Our Local
Community
Thorntons, Inc. Provides $3M Matching Gift to University of Louisville's Academic Center
Louisville, Kentucky - Tuesday, August 19, 2014
Thorntons has provided University of Louisville Athletics with $3 million to be used as a matching gift toward the fund-raising efforts for a new academic center on the Cardinals’ campus. The planned $14 million facility will be named the Thorntons Academic Center of Excellence.
RE: Fundraising Question - CardinalJim - 11-05-2014 10:46 PM
Thorntons does sponsor Louisville Basketball and Football as do UPS, Kroger, Yum, Papa Johns, Brown Forman, Makers Mark, Jim Beam, and Humana. Most do not sponsor UK and if they do certainly not to the level that they support UofL.
Louisville has a huge advantage in that it is the states largest city and most corporations in Louisville support it accordingly.
One thing that never gets mentioned is the loyalty business leaders in the city have to UofL. I have worked for two local companies that refuse to hire UK grads. One Engineering Manager I know says his first cut of resumes when they hit his desk is to eliminate UK grads. He says " if they aren't smart enough to stay away from that place they aren't smart enough to work for me."
Louisville for a city it's size is strangely close knit. If you grew up here chances are you can step into any bar or restaurant and see some one you know or if you talk to enough people you will find some one that knows the same people you do.
The strangest thing I can say is that in most cities when some one asks where did you go to school they are asking what university. In Louisville they mean what high school.
Bottom line is it probably isn't fair to compare UC fund raising and support to UofL's. The quirkiness of Louisville is that it is for all practical purposes a college town with corporate support enjoyed by most professional teams.
CJ
RE: Fundraising Question - ohio1317 - 11-06-2014 12:55 AM
That's something that I had never heard before. I never in a million years would donate for a facilities program (or heck for a college at all other than maybe a scholarship). I can see businesses being reluctant. People feel like they are being asked a lot. Asking for charities can sometimes feel overdone, but they are certainly good causes so people rarely complain much. I think a lot of college improvements wouldn't be met quite the same way. It will be interesting to see if things like that are still there a year from now.
RE: Fundraising Question - back2vinyl - 11-06-2014 05:52 AM
(11-05-2014 10:46 PM)CardinalJim Wrote: Thorntons does sponsor Louisville Basketball and Football as do UPS, Kroger, Yum, Papa Johns, Brown Forman, Makers Mark, Jim Beam, and Humana. Most do not sponsor UK and if they do certainly not to the level that they support UofL.
Louisville has a huge advantage in that it is the states largest city and most corporations in Louisville support it accordingly.
One thing that never gets mentioned is the loyalty business leaders in the city have to UofL. I have worked for two local companies that refuse to hire UK grads. One Engineering Manager I know says his first cut of resumes when they hit his desk is to eliminate UK grads. He says " if they aren't smart enough to stay away from that place they aren't smart enough to work for me."
Louisville for a city it's size is strangely close knit. If you grew up here chances are you can step into any bar or restaurant and see some one you know or if you talk to enough people you will find some one that knows the same people you do.
The strangest thing I can say is that in most cities when some one asks where did you go to school they are asking what university. In Louisville they mean what high school.
Bottom line is it probably isn't fair to compare UC fund raising and support to UofL's. The quirkiness of Louisville is that it is for all practical purposes a college town with corporate support enjoyed by most professional teams.
CJ
Same thing here in cincy. I always answer "the University of Cincinnati" even though I know they want to know what high school I went to.
RE: Fundraising Question - indycat - 11-06-2014 08:53 AM
Interesting thread here. Some thoughts on several postings:
*I'm glad Rally House is doing well with UC gear; their stores are really excellent. UC merchandise sales skyrocketed in recent years with the growth of football in the Big East years, renewed student interest in athletics and increasing enrollment. That's as it should be--UC is way past 100,000 alumni in the metro.
*We (UC folks) sometimes fail to realize a substantial cohort of UC alumni now reside in Northern Kentucky. So again, I'm glad Rally House over there is doing well with UC merchandise. Every item sold benefits UC directly through royalties and indirectly by creating more public impressions and building the brand.
*Louisville has done a fine job of athletic fundraising; that doesn't just happen by accident. It is an altogether different market though. Sponsors and advertisers will claw each other's eyes out to build affinity with an NFL/MLB franchise because the reach is so much greater for major league sports. So this market is different and a major disadvantage right out of the starting gate for UC when doing comparative analysis.
*Academic fundraising at UC consistently exceeds Louisville and the UC endowment is among the largest for all public universities. A successful billion dollar campaign matters too and Louisville hasn't been there yet.
RE: Fundraising Question - CliftonAve - 11-06-2014 04:09 PM
Speaking of endowment, we are now up to $1.2B.
http://www.bizjournals.com/cincinnati/news/2014/11/06/here-s-where-uc-beats-osu-harvard-and-stanford.html?ana=twt
RE: Fundraising Question - RedRocker - 11-06-2014 10:36 PM
(11-05-2014 10:46 PM)CardinalJim Wrote: Thorntons does sponsor Louisville Basketball and Football as do UPS, Kroger, Yum, Papa Johns, Brown Forman, Makers Mark, Jim Beam, and Humana. Most do not sponsor UK and if they do certainly not to the level that they support UofL.
Louisville has a huge advantage in that it is the states largest city and most corporations in Louisville support it accordingly.
One thing that never gets mentioned is the loyalty business leaders in the city have to UofL. I have worked for two local companies that refuse to hire UK grads. One Engineering Manager I know says his first cut of resumes when they hit his desk is to eliminate UK grads. He says " if they aren't smart enough to stay away from that place they aren't smart enough to work for me."
Louisville for a city it's size is strangely close knit. If you grew up here chances are you can step into any bar or restaurant and see some one you know or if you talk to enough people you will find some one that knows the same people you do.
The strangest thing I can say is that in most cities when some one asks where did you go to school they are asking what university. In Louisville they mean what high school.
Bottom line is it probably isn't fair to compare UC fund raising and support to UofL's. The quirkiness of Louisville is that it is for all practical purposes a college town with corporate support enjoyed by most professional teams.
CJ
Same here in Cincinnati.
RE: Fundraising Question - Cataclysmo - 11-07-2014 12:44 AM
(11-05-2014 10:46 PM)CardinalJim Wrote: Thorntons does sponsor Louisville Basketball and Football as do UPS, Kroger, Yum, Papa Johns, Brown Forman, Makers Mark, Jim Beam, and Humana. Most do not sponsor UK and if they do certainly not to the level that they support UofL.
Louisville has a huge advantage in that it is the states largest city and most corporations in Louisville support it accordingly.
One thing that never gets mentioned is the loyalty business leaders in the city have to UofL. I have worked for two local companies that refuse to hire UK grads. One Engineering Manager I know says his first cut of resumes when they hit his desk is to eliminate UK grads. He says " if they aren't smart enough to stay away from that place they aren't smart enough to work for me."
Louisville for a city it's size is strangely close knit. If you grew up here chances are you can step into any bar or restaurant and see some one you know or if you talk to enough people you will find some one that knows the same people you do.
The strangest thing I can say is that in most cities when some one asks where did you go to school they are asking what university. In Louisville they mean what high school.
Bottom line is it probably isn't fair to compare UC fund raising and support to UofL's. The quirkiness of Louisville is that it is for all practical purposes a college town with corporate support enjoyed by most professional teams.
CJ
That's downright childish
RE: Fundraising Question - Ragpicker - 11-07-2014 11:10 AM
(11-07-2014 12:44 AM)Cataclysmo Wrote:(11-05-2014 10:46 PM)CardinalJim Wrote: One Engineering Manager I know says his first cut of resumes when they hit his desk is to eliminate UK grads. He says " if they aren't smart enough to stay away from that place they aren't smart enough to work for me."
That's downright childish
Worked for a guy in corporate banking during the late 80's/early 90's that did the same thing with Miami(O) resumes. He felt like all the preppie students in Oxford were from too much privilege, and did not know how to be tough and work hard.
RE: Fundraising Question - Jchuges7 - 11-07-2014 11:22 AM
(11-07-2014 11:10 AM)Ragpicker Wrote:(11-07-2014 12:44 AM)Cataclysmo Wrote:(11-05-2014 10:46 PM)CardinalJim Wrote: One Engineering Manager I know says his first cut of resumes when they hit his desk is to eliminate UK grads. He says " if they aren't smart enough to stay away from that place they aren't smart enough to work for me."
That's downright childish
Worked for a guy in corporate banking during the late 80's/early 90's that did the same thing with Miami(O) resumes. He felt like all the preppie students in Oxford were from too much privilege, and did not know how to be tough and work hard.
And then we wonder why things like Affirmative Action have to be in place... Just hire the best individuals. Good grief.