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Bowl Game Economics - gcd - 01-15-2013 09:08 AM
This is an excerpt from an article about Georgia Tech in last years game. The secondary market appears to be the problem for all schools. They had to have a stubhub an on their athletic page
Major expenses were also seen in ticket sales for the game. According to the report, 10,500 tickets valued at $1,243,944 were absorbed by Tech and the ACC, including 6,162 tickets valued at $95 each for a total of $585,390. The ACC absorbed $1,197,643 of that cost, leaving Tech with $46,301 from the unsold ticket total. Athletics department staff said in January they had budgeted between $70,000 and $80,000 for unsold tickets.
Tech’s difficulties in selling its ticket allotment were compounded when a large number of discounted tickets became available through its sponsor, ticket reseller Stubhub. An agreement between the site and Tech’s athletics department requires the department keep a Stubhub ad up on its homepage.