adcorbett
This F'n Guy
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RE: Uh oh...Villanova's vote delayed
(04-11-2011 11:57 AM)Frank the Tank Wrote: What's the compelling reason to do so now when the basketball league is at the peak of its powers (including a resurgent St. John's that's invaluable to the NYC market) and the football league is in a down-cycle? How does that make sense? Why does that make more revenue on a per-school basis when BB TV revenue is higher in the BE? What ESPN or CBS or Fox or Comcast executive is going to pay a premium for UCF or Houston football when they aren't paying a premium for way more established West Virginia and Pitt football programs? No one ever comes up with reasonable explanations for this to financially support a split.
There seems to be this notion among a lot of FB fans that basketball is somehow holding back football in the Big East. In reality, the only freaking reason why BE FB even got ANY TV deal with ESPN after the ACC raid was the strength of BE basketball.
This post was just so on the money, I wanted to repost it.
(04-11-2011 12:10 PM)UCF08 Wrote: I think you're underselling what a conference like the Big East sans the BBall only schools would rake in, television-wise. Add in three programs like ECU/UCF/Houston, a conference championship game, and I think the per-team rake would be just as good if not better than it is currently. You'd still have one of the stronger Basketball conferences in the nation with the teams remaining, and every member of the conference would be adding value to the conference in football, which cannot be said for the Basketball only schools.
Here is where this goes wrong: How does having the basketball-only schools hurt football? They certainly help basketball a whole lot. And just having a good on the field product is not enough: the Big XII has at worst the third best football field product, maybe second best, and third best basketball product, yet they are fifth in revenue.
Here's what really happens. You have to ask yourself, why is Big East basketball so valuable? It is valuable because:
- 1) You have a 16 team conference, with 12 historically good or relevant basketball programs, with two more that would be in the top half historicall of 3 or 4 of the other five BCS conferences.
2) Market size - This big East covers 40% of homes in America. If you split, both sides lose out on huge chunks of that. The basketball-only programs home turf accounts for the 4 largest marktes, and 6 of the top ten. They Catholic schools represent lose to 70% of the market the conference owns, and that number is actually skewed by the fact that three schools claim large chunks of their state.
3) Market location - Currently the Big EAst has the Northeast corridor as its home market, and encompasses four of the 6 most vocal sports media towns. The Big East is the top dog in the North East, and has a secondary presence is portions of the Midwest and even Southeast. A split means you have no footprint where you are top dog. That is bad marketing.
4) The sheer size and unique nature of this Beast means that the combined conference, along with the vast market presence the conference covers, is worth more than each could get on its own combined. There is no set up possible of any teams one would remotely consider "available," that could make as much or more per team for basketball as the current set up allows for.
5) What is there to gain? You can expand to ten football teams pretty comfortably in the current set up, maybe 11 if Villanova is one. Hell you could even go 12 i fone of the other two football playing schools in the conference moves up, but fat chance on one, and the other can't afford to do it. While some say a 12/20 formula coudl work, I do not think it is sustainable in the long temr. Thus the only reason to have to split is if you truely desire 12 teams. So you have to ask yourself, what two teams plus a low paying championship game, will replace the loss of 70% of our market, our most marketable asset, and whatever you lose per team on the basketball side, plus what you have lost in NCAA credits? This is usually where the talk of a split stops, because there is no answer. And yes, even if the Big XII North was available, they still do not meet this standard.
Adding Kansas and Missouri, two schools who so far have been passed over by the Big XII South (they tried to leave them), the Pac 10, the Big 10, and the SEC (when they talked of expansion, neither were getting an invite), whose combined makets do not increase the number of households per team, who are mid to lower level BCS football programs, whose location is smack dab between two other more prominant conferences, how on Earth are they going to increase the Big East's payout per team, and increase it enough to offset the loss of the BE's biggest asset?And that is just to break even.
Even if your premise was based off the notion that you coudl add teams that were as good or better than those lost by a split, even that is incorrect:
On the field
Vill, GT, SJU, Marq, ND, Dep >>> any combination of available schools
Market size
On the field
SJU, Dep, Vill, GT, SH,Marq, Prov, DP >>> any combination of available schools
One last important thing. The Big East can still sell the markets of those above teams as part of their football proposal, but they do not have to split the money with those teams. That is a BIG, BIG bonus, that a struggling league needs. If any conference could add markets, without having to split the pie more ways, they would take it.
There is just no benefit to a split.
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