Wooooow, I always thought yall were just implying a few Aaack fans here and there on their boards used the term but NO...after some lurking on their boards (it's a ridiculously slow day at work for me) and seeing the large number of them who actually use the term legitimately.... omg...it's cringe-worthy lol. They seriously believe in the whole P6 thing.
There's a fine line between marketing yourself to be better, and delusion. Some have gone full out delusional lol. Whatever floats their boat, man. Everyone likes to increase their self-worth, and if you get a big enough circle to pat each other on the back enough times, I'm sure it's easy to get carried away.
(09-14-2017 09:44 AM)odu09 Wrote: [ -> ]There's a fine line between marketing yourself to be better, and delusion. Some have gone full out delusional lol. Whatever floats their boat, man. Everyone likes to increase their self-worth, and if you get a big enough circle to pat each other on the back enough times, I'm sure it's easy to get carried away.
Well, they're in a circle but I don't think they're patting each others backs.
It's worse than just the fans. The conference itself uses the P6 term in marketing and even on equipment. I forget what game it was, but there was a P6 logo on the chains on the sideline. Delusional marketing campaign if I've ever seen one...
(09-14-2017 09:44 AM)odu09 Wrote: [ -> ]There's a fine line between marketing yourself to be better, and delusion. Some have gone full out delusional lol. Whatever floats their boat, man. Everyone likes to increase their self-worth, and if you get a big enough circle to pat each other on the back enough times, I'm sure it's easy to get carried away.
Well, they're in a circle but I don't think they're patting each others backs.
Indeed. Figured I'd start my day with a PG rated post instead
There's a clear line, they are the best G5. They however are not in the P5. P6 sounds better than "middle management" so you have to give the marketing team a positive for trying to spin upwards at least.
Although the MMC, Middle Management Conference, does have a nice ring to it.
Annoying as hell, but smart. It's obviously not true, but you can't say it's not helped their perception at least a little. I personally think the league is very overrated in football, but oh well. Smart marketing move in my opinion, even if it rubs off wrong.
(09-14-2017 10:30 AM)SigNuTopper Wrote: [ -> ]Annoying as hell, but smart. It's obviously not true, but you can't say it's not helped their perception at least a little. I personally think the league is very overrated in football, but oh well. Smart marketing move in my opinion, even if it rubs off wrong.
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Better than what we're doing -- losing bowl affiliations -- while our incompetent commissioner is laughing all the way to the bank to cash her paycheck
(09-14-2017 10:30 AM)SigNuTopper Wrote: [ -> ]Annoying as hell, but smart. It's obviously not true, but you can't say it's not helped their perception at least a little. I personally think the league is very overrated in football, but oh well. Smart marketing move in my opinion, even if it rubs off wrong.
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Better than what we're doing -- losing bowl affiliations -- while our incompetent commissioner is laughing all the way to the bank to cash her paycheck
To be fair, the P6 term was coined by the league---not the AAC board. I think most there understand its a marketing campaign. Like most marketing, there is some truth there (the AAC probably is the 6th best conference by most measures) and its designed to present the product in the most favorable light.
Its worth noting that its not really all that different from other conferences. The MW used the marketing catch phrase "above the rest" for a while. The Sunbelt uses "Together we rise" (rising above who?). Avis Rental Cars used to use the phrase "We're #2 so we try harder" lol...the current AAC strategy only claims to be #6.
The current football situation for the G5 doesnt really lend itself to the typical marketing style that works in the business world so Ive had trouble coming up with a similar example. The best I could come up with is the pork situation. Pork has always been seen as a poor nutritional choice and is less popular than beef or the more heart healthy chicken. Pork producers started using the campaign "Pork---the other white meat"---as a marketing ploy to be perceived more like chicken. It was pretty successful as pork sales rose 20% as a result of the campaign. Basically, like the pork campaign, the AAC marketing is designed to change perceptions. The AAC is trying to become perceived more like the P5 than the G5.
Truth is, the AAC doesnt have to become a power confernce for the marketing to be successful.. All it needs to do is improve perception enough to drive better TV ratings. If that results in a better TV contract, the marketing is a success---regardless of if the AAC ever becomes a true power conference (which has virtually no chance of happening).
(09-14-2017 10:30 AM)SigNuTopper Wrote: [ -> ]Annoying as hell, but smart. It's obviously not true, but you can't say it's not helped their perception at least a little. I personally think the league is very overrated in football, but oh well. Smart marketing move in my opinion, even if it rubs off wrong.
Sent from my iPhone using Tapatalk
Better than what we're doing -- losing bowl affiliations -- while our incompetent commissioner is laughing all the way to the bank to cash her paycheck
To be fair, the P6 term was coined by the league---not the AAC board. I think most there understand its a marketing campaign. Like most marketing, there is some truth there (the AAC probably is the 6th best conference by most measures) and its designed to present the product in the most favorable light.
Its worth noting that its not really all that different from other conferences. The MW used the marketing catch phrase "above the rest" for a while. The Sunbelt uses "Together we rise" (rising above who?). Avis Rental Cars used to use the phrase "We're #2 so we try harder" lol...the current AAC strategy only claims to be #6.
The current football situation for the G5 doesnt really lend itself to the typical marketing style that works in the business world so Ive had trouble coming up with a similar example. The best I could come up with is the pork situation. Pork has always been seen as a poor nutritional choice and is less popular than beef or the more heart healthy chicken. Pork producers started using the campaign "Pork---the other white meat"---as a marketing ploy to be perceived more like chicken. It was pretty successful as pork sales rose 20% as a result of the campaign. Basically, like the pork campaign, the AAC marketing is designed to change perceptions. The AAC is trying to become perceived more like the P5 than the G5.
Truth is, the AAC doesnt have to become a power confernce for the marketing to be successful.. All it needs to so is become better perceived and see improved TV ratings. If that results in a better TV contract, the marketing is a success---regardless of if the AAC ever becomes a true power conference (which has virtually no chance of happening).
Its a futile effort, but commendable none the less. The divide will only get worse (P5 vs G5).
(09-14-2017 10:30 AM)SigNuTopper Wrote: [ -> ]Annoying as hell, but smart. It's obviously not true, but you can't say it's not helped their perception at least a little. I personally think the league is very overrated in football, but oh well. Smart marketing move in my opinion, even if it rubs off wrong.
Sent from my iPhone using Tapatalk
Better than what we're doing -- losing bowl affiliations -- while our incompetent commissioner is laughing all the way to the bank to cash her paycheck
To be fair, the P6 term was coined by the league---not the AAC board. I think most there understand its a marketing campaign. Like most marketing, there is some truth there (the AAC probably is the 6th best conference by most measures) and its designed to present the product in the most favorable light.
Its worth noting that its not really all that different from other conferences. The MW used the marketing catch phrase "above the rest" for a while. The Sunbelt uses "Together we rise" (rising above who?). Avis Rental Cars used to use the phrase "We're #2 so we try harder" lol...the current AAC strategy only claims to be #6.
The current football situation for the G5 doesnt really lend itself to the typical marketing style that works in the business world so Ive had trouble coming up with a similar example. The best I could come up with is the pork situation. Pork has always been seen as a poor nutritional choice and is less popular than beef or the more heart healthy chicken. Pork producers started using the campaign "Pork---the other white meat"---as a marketing ploy to be perceived more like chicken. It was pretty successful as pork sales rose 20% as a result of the campaign. Basically, like the pork campaign, the AAC marketing is designed to change perceptions. The AAC is trying to become perceived more like the P5 than the G5.
Truth is, the AAC doesnt have to become a power confernce for the marketing to be successful.. All it needs to so is become better perceived and see improved TV ratings. If that results in a better TV contract, the marketing is a success---regardless of if the AAC ever becomes a true power conference (which has virtually no chance of happening).
A local establishment here in Murfreesboro claims to have the "second best burger in town", deferring to longtime dive Buster's Place (and I agree with them).
(09-14-2017 09:30 AM)TTT Wrote: [ -> ]Wooooow, I always thought yall were just implying a few Aaack fans here and there on their boards used the term but NO...after some lurking on their boards (it's a ridiculously slow day at work for me) and seeing the large number of them who actually use the term legitimately.... omg...it's cringe-worthy lol. They seriously believe in the whole P6 thing.
You were here when the thought they were leaving. You were here when they all knew they were leaving and their schools wouldn't "announce it" as they were waiting a week to piggy back with Boise State because they knew none of their own schools would draw attention. You were here when they acted smug and acted like the BCS Promised Land was waiting for them. You were here when they continued to post opinion after OPINION and treat it as fact even after being shot down with real facts. You know how pitiful they were (and still are). Why are you so surprised now?
(09-14-2017 09:57 AM)odu09 Wrote: [ -> ]There's a clear line, they are the best G5. They however are not in the P5. P6 sounds better than "middle management" so you have to give the marketing team a positive for trying to spin upwards at least.
Although the MMC, Middle Management Conference, does have a nice ring to it.
(09-14-2017 09:57 AM)odu09 Wrote: [ -> ]There's a clear line, they are the best G5. They however are not in the P5. P6 sounds better than "middle management" so you have to give the marketing team a positive for trying to spin upwards at least.
Although the MMC, Middle Management Conference, does have a nice ring to it.
omg...it's cringe-worthy lol. They seriously believe in the whole P6 thing.
![[Image: 1671787_orig.png]](http://www.bustersplace.net/uploads/4/4/1/6/44160453/1671787_orig.png)
